Design feedback checklist

DESIGN FEEDBACK CHECKLIST: [Project name], round [number]

1. Goal and audience
☐ Is it clear who this is for and what they should do next?
☐ Does it fit where it will be seen (screen size, print size, platform)?

2. Message and copy
☐ Can you tell the main message in five seconds?
☐ Are headlines short and specific?
☐ Is the copy final, or still placeholder text?

3. Layout and hierarchy
☐ Does your eye go to the most important thing first?
☐ Is related content grouped and is there enough space between sections?
☐ Is alignment consistent?

4. Brand
☐ Are the logo, colours and fonts correct and used consistently?
☐ Does the tone match the brand?

5. Images and graphics
☐ Are images sharp at the size they'll be shown?
☐ Do images support the message, and are they licensed for this use?

6. Accessibility
☐ Is there enough contrast between text and background?
☐ Is body text large enough to read comfortably?
☐ Is information shown in more than colour alone?

7. Calls to action
☐ Is the main action obvious and worded clearly?
☐ Is there only one primary action per screen or section?

8. Final details
☐ Spelling, names, prices, dates and phone numbers checked
☐ Legal text, disclaimers and logos of partners included where required
☐ All sizes or formats needed for delivery are covered