Free email template
Feedback reminder email template
Clients rarely ignore feedback requests on purpose; they get busy. A short reminder that makes it easy to respond, and spells out what happens to the schedule if they don’t, usually does the trick.
Feedback reminder email
Subject: Quick reminder: feedback on [Project name] by [day] Hi [Client name], Just a reminder that we're waiting on your feedback for [Project name]: [Review link] If you only have a few minutes, the most useful thing to check is [the main thing you need them to look at]. If everything looks good, a quick reply saying "approved" is all we need. Thanks, [Your name]
When the deadline has passed
Subject: [Project name]: feedback needed to keep [milestone] on [date] Hi [Client name], We haven't received feedback on [Project name] yet, and we need it by [new date] to keep [milestone] on [date]. Here's the link again: [Review link] If [date] no longer works for you, let me know and we'll agree a new timeline. Otherwise, if we don't hear back by [new date], we'll [move ahead with the current version / move the delivery date to (date)]. Thanks, [Your name]
Replace everything in [square brackets]. Free to use and adapt; no attribution needed.
Tips for using it
Lower the effort
Point to the single most important thing to check, and offer a one-word reply for approval.
Make the consequence clear, not threatening
Explain what a delay does to the schedule. Clients respond to dates more than to pressure.
Space reminders sensibly
A first nudge a day or two before the deadline and a second on the day after works for most projects.
Frequently asked questions
When should I send a feedback reminder?+
One or two days before the deadline, then again just after it if you still haven’t heard back.
How do I chase feedback without being rude?+
Keep it short, assume they’re busy, make responding easy, and state the schedule impact as a fact.
Can I proceed without client feedback?+
Only if your agreement says so. Many contracts state that work is treated as approved if there’s no feedback within a set number of days.
Collect the feedback in one place
Send clients one review link and track every project to approval. Clients comment with a link, no account needed.
See client approval