Video feedback checklist

VIDEO REVIEW CHECKLIST: [Video title], cut [number]

First watch (don't stop)
☐ Does the video do its job for its audience?
☐ Note your overall reaction: what works, what drags, what confuses

1. Story and structure
☐ Is the opening strong enough to keep viewers watching?
☐ Is the main message clear, and does the order make sense?
☐ Is the ending and call to action clear?

2. Pacing
☐ Any moments that drag or feel rushed?
☐ Is the total length right for where it will be shown?

3. Picture
☐ Colour and exposure consistent between shots
☐ Framing and focus correct; no unwanted objects in shot
☐ Transitions feel intentional

4. Audio
☐ Dialogue or voice-over clear and at a consistent level
☐ Music sits under the voice and fits the mood
☐ No clicks, pops or sudden level changes

5. Text and graphics
☐ Spelling and names correct in titles, captions and lower thirds
☐ Text on screen long enough to read
☐ Text clear of platform buttons and captions (safe zones)

6. Branding
☐ Logo, colours and fonts correct
☐ End card or contact details correct

7. Delivery
☐ Aspect ratio and resolution right for each platform
☐ Captions or subtitles included
☐ Music and footage licensed for this use